I completey forgot that I bought this in my last ELF haul (definitely a sign that I buy too much!) but it's fast becoming one of my favourite lip products at the minute. This is from the ELF Studio range and there is a good variety of six shades to choose from, naturally I went for coral which is a wearable milky nude toned coral and reminds me of something that Bridget Bardot would have on her lips and everytime I reach for it I feel like I should have my hair in a big messy beehive!
Like all ELF products the packaging is simple and I love that these have a coordinating colour at the bottom so if you have a little collection going on you know which is which. It's a twist up applicator and the tip is quite thin so it's really easy to get a good lip shape going on much like a lip pencil. It goes on a really strong colour in one swipe, I wouldnt say that this is a true matte finish, it has a slight sheen to it and is really creamy. It doesn't dry my lips out at all and because of the creamy consistency it doesn't have the staying power of a really matte lip product but it does stick around for a good few hours.
I absolutely love this - the shade, the formula, the ease of application and the price (£3.95!!!) I'm going to go for a bolder colour next time but for now this is one of the best ELF products that I've tried!